Baroness Neville-Rolfe, the minster responsible for data protection has stated that from next month cold callers will face fines for withholding their telephone numbers. It will become law from May 16th and marketing companies that breach the rules will face fines of up to £2 million from Ofcom, the telephone regulator and a further £500.000 from the Information Commissioner, the data watch dog.
It is hoped this will stop the intrusive and nuisance calls to elderly and vulnerable members of society in their own homes. The compulsory caller ID will help consumers complain and track down companies that break this new rule of withholding caller ID. Hopefully this will also help to keep down the cost of car insurance which is sometimes fuelled by lawyers chasing people involved in accidents encouraging them to claim huge amounts of money.
Yes Response supports legislation which ensures telemarketing services are conducted in a responsible and professional manner.
