Telemarketing
Telemarketing as a marketing medium can be used for any activity such as list building, lead generation or selling. Used in conjunction with a direct marketing campaign it can greatly boost its effectiveness and revenue. Our experienced telemarketing personnel provide the following inbound telemarketing and outbound telemarketing services:
- Response handling – customer order and payment processing, customer information and advice centre service.
- Data cleansing – verification of information supplied in response to a direct marketing activity or updating contact names and details.
- Market research – information gathering among your prospects including prospect identification, ascertaining timescales and purchasing intentions and identifying warm leads for sales team follow-up.
Recent projects have included:
- Outbound telemarketing of 1,500 business prospects to identify the key decision makers and equipment purchase cycles
- Administered the booking registration and credit card transaction for 150 delegates for a business-to-business seminar