The way that we consume information is constantly changing with the increasing introduction, progression and adoption of digital versions of traditional media.
For instance Lloyd’s List, the world’s longest running business newspaper, has been in print since 1734. The title has now announced, however, that they will be abandoning their print edition and becoming fully digital after recent statistics have shown that only 2% of readers now use the print edition. This follows on from other popular print titles such as Auto Trader magazine, once the bible for anyone looking for a second-hand car, which ended its print edition in March of this year.
In contrast, the national newspapers are struggling to make the shift to online, with intense competition including a vast range of content that is available for free.
The way that we choose to consume media and information will continue to change, but in a business market the most important aspect is to react to demands of consumers, providing information in the way that suits them. And in customer communications, Yes Response find that it is important to provide the customer with a choice, allowing them to indicate their preferred method of communication, whether that be posted printed material, email or telephone.
If you need advice on the best methods of communicating with your customers and prospective customers, contact Yes Response today on 01889 561 400 or enq@yesresponse.co.uk
