One of clients had undertaken an ongoing “how are we doing” email to their new customers, they were disappointed with the engagement and response rates. Yes Response created a cost effective and user friendly postal survey. Immediately the response rate increased by 150%. A postal communication is user friendly, and genuinely gives an impression that the client is investing in his customers and wants a meaningful engagement; (there is recognition that an email has cost nothing to produce and doesn’t vanish from your screen). The recipient can then engage and complete the survey at a time to suit, and or easily pass to someone within the organisation who may be more relevant to provide feedback.
