Yes Response

The state-run postal service provider PostNord in Denmark will end letter deliveries at the end of 2025. Letter posting volumes have declined 90% since 2000 – letter numbers declining from 1.4 billion to 110 million letters annually. These declines have been mirrored across Europe.

Denmark is one of the most “digitised” companies in Europe, thus avoiding the need to post banking statements and local authority communications, with 95% of the population using the Digital Post service. Yet older people are still reliant on physical, postal mail, which will be increasingly more expensive as the numbers have declined.

Denmark’s state-owned postal provider will concentrate on the delivery of parcels, leaving the letter post to private operators following the Postal Act in 2024.

It is clearly evident that the Royal Mail proposed changes are vital to ensure we have a reliable and affordable universal postal service across the country.

Yes Response are pleased to be supporting Comic Relief and Red Nose Day again this Friday, March 21st.

We have arranged a raffle and a breakfast. All proceeds will go this wonderful cause.

Whilst OFCOM, in conjunction with the Royal Mail, finalise the way forward to both protect the Royal Mail and ensure we have a service everybody wants and can afford, it’s worth reflecting on today’s environment.

The number of postal addresses has increased from 28 million to 32 million since 2008.

The volume of letters posted has reduced by almost 70 per cent in the last 20 years, from 20 billion letters annually to a forecast of 4 billion in the next few years.

63 per cent of post is bulk from large institutions.

The Royal Mail revenue from letter posting has reduced by 50 per cent in this corresponding period.

To ensure a sustainable Royal Mail service delivery nationwide for the future, it has proposed first-class letters will be delivered six days a week (90% delivery target for next day) and second-class delivered on an alternate day service, excluding Saturdays (95% delivery target for delivery within three days).

The Royal Mail currently provides a very cost-effective service for bulk mailings, which enables businesses to deliver impactful communications through the post (with digital fatigue, there is an enormous window for creativity and longevity of print based direct marketing).  Yes Response believes the Royal Mail must deliver a reliable and affordable service. We cannot allow a poorer performance to prevail with a higher cost. OFCOM will publish its decisions this summer.

Yes Response are here to support businesses and help maximise opportunities from sales leads. We can facilitate generating sales leads, ensure these prospective enquiries are handled efficiently and ensure the opportunity to conclude a sale is maximised.

Yes Response can provide the following services to support the sales lead generation/conversion process:

• Print, personalise and mail direct marketing campaigns.
• Provide telephone/email customer service – ensuring an initial enquiry is handled promptly and efficiently.
• Sales lead enquiry follow-up calls – ensuring no enquiry opportunity is lost or inadvertently overlooked.
• Distribution channel liaison.
• Product sample fulfilment.
• Customer surveys.

If you want to improve your prospective sales lead enquiry process, please contact Yes Response without obligation for a fully costed and impactful proposal.

At Yes Response our expertise lies in providing a timely, cost effective and impactful range of fulfilment services and solutions.

Quite often the best way to promote a new product is to send a sample to your distribution network, for them to see it, feel it, taste it! Many of our clients have their own wholesale/bulk distribution routes, but struggle when a bespoke smaller scale or ad hoc distribution project arises – they are geared up to fulfilling full cartons/cases and not a single unit.

If you need to distribute a new sample pack, whether a food or drink taster or product literature to your distribution outlets, influencers and media contacts (and of course prospective customers), let Yes Response remove the headaches for you in an efficient and cost-effective way.

Yes Response can also provide a telephone/email/web-based sample request fulfilment solution, and of course we can provide an ongoing bespoke fulfilment solution for all of your orders; whether this is to replace a stretched in-house operation or a new undertaking.

For a no obligation fully costed proposal, please contact us.

Operations Manager, Samantha, has created this delicious Yes Response Christmas cake.

We all enjoyed a piece with our mid-morning coffee – it did not last long…!