MPs in Denmark have voted to scrap first-class post to save on costs. This cost saving initiative is because of Post Demarks falling revenue. Letter deliveries fell by 16% last year and in an attempt to bridge the gap Post Denmark nearly doubled the price of sending a first class letter from 10 kroner to 19 kroner (£2.00)
At present in Denmark customers have two choices of sending a letter, “A letter” which is delivered the next day or economy “B” letter which can take up to three days. TV2 website reports that both these delivery methods are to be replaced by one single standard post which could take up to five days to arrive! They are also changing the postal service to just five days a week, Monday to Friday.
Yes Response believes the UK Postal Service offers exceptional value for businesses, ensuring direct mail remains a cost effective sales and marketing tool.
