A recent report by the Direct Marketing Association has shown that the direct marketing industry grew by 7% in 2012. UK businesses reported an increase in spending on direct marketing of 7% to nearly £15.2 billion.
This increase in spending on direct marketing activities is largely due to UK companies being able to attribute 23% of their total sales to direct marketing. With further economic uncertainty in 2013, it’s very encouraging to see these increases, and the positive impact of customer communications and fulfilment solutions on sales figures.
If you would like any assistance with increasing your sales through direct marketing activities, contact Yes Response today to discuss our comprehensive range of customer communications services – call 01889 561 400 or email enq@yesresponse.co.uk
