In a recent report by Ofcom, ‘The availability of communication services in the UK’, findings suggest that many people still rely on the postal service as an important means of communication. The report finds that the UK postal service is highly valued by both businesses and households, with almost all businesses using the postal service for delivery or receipt of goods, sending invoices or marketing. Residential customers expect the volumes of mail that they send to decline over the next few years, but say that there will always be some items that can only be sent by post.
At the same time, Royal Mail is introducing a new system, initially to its top 47 business customers, that will allow businesses to track letters. New barcode technology will enable scanning of barcodes on envelopes at various points in the delivery process, up to the postman’s bag. When this system is rolled out, it will allow businesses to track deliveries throughout the delivery chain and will be an important tool in improving efficiency and customer service, providing more exact dates for delivery of marketing campaigns.
For help in reaching your customers by post, talk to Yes Response on 01889 561400 or enq@yesresponse.co.uk
