Royal Mail have recently announced that they will be adding a “Delivered by Royal Mail” slogan to all machine-sorted letters and parcels delivered within the UK. The reasons that are being given for the addition of this new mark are that it will be clearer for recipients receiving items at the wrong address to know who to contact about the problem.
Others suggest that the mark is simply a means of free advertising for Royal Mail. The Direct Marketing Association has asked what right Royal Mail has to stamp a marketing message onto property that does belong to them. And of course it must be noted that although at present Royal Mail delivers 100% of the post, whomever processes it, trials are underway by TNT in London to deliver their own processing and delivery service.
At Yes Response, we believe that the various indicia used by the different providers already make it clear who has processed the items and therefore who to contact. So could it be that Royal Mail is trying to market themselves to householders with this message telling them who delivered their mail?
