Royal Mail’s request to axe Saturday deliveries of post has been blocked by the Government. Royal Mail had stated the six-day delivery service was financially unviable and would lead to further price increase. OFCOM’s research has found a five-day service would meet the needs of 97 per cent of consumers and businesses. Yes Response endorses this; having a robust reliable and cost effective service over five days would be preferable to higher prices and potentially a less reliable service.
Yes Response are able to provide substantial discounts to rate card prices for postage cost; traditional direct mail is impactful and cost effective in the age of digital overload.
