The British Market Research Bureau reports that 75% of customers like receiving special offers via direct mail. To make your direct mailings as interesting as possible, and therefore increase the likelihood of recipients opening and responding to your campaign, it’s important to get your envelope right. Overprinting your outer envelope with a message, design, special offer or branding will make your message more noticeable and increase the probability of your communication being opened and read.
For help in reaching your customers by post, talk to Yes Response on 01889 561400 or enq@yesresponse.co.uk
